Geoff Hadley's Blog

When Willie sutton,a famous American bank robber in the early 2oth century was asked why he robbed banks, he famously replied, ‘because that’s where the money is’.

Willie’s reasoning underlys a very cool way to extort money from the internet.This method is often called the Google cash sniper method, or sometimes the Leech method. and has been taught as a way to quickly make money online in a variety of ways by a variety of gurus.

The simple idea behind it is to specifically target an internet searcher precisely at the moment when he has selected what he wants to buy and he has his credit card at the ready.  It is proven way to  generate fast cash and recurring streams of passive income. If you know what you are doing, you can get a sniper site up and running in just an hour or so, and be making money in just days. Imagine putting up a site per day over a period of weeks to establish an ongoing stream of passive income.

However, like all things that sound too good to be true, the Google cash sniper technique, while it can be very effective, is not the easiest thing in the world to do successfully.   Bottom line, you really need to know how it works, why it works and the best tools and techniques to make it work.

Because upwards of 99% of internet searches are not focused on actually buying anything, the essense of the cash sniper method is to focus your efforts very specifically on those who are actually in the buying mode.The most import aspect of the sniper method is to target only those prospects who have likely already made a buying decision, but who are now simply looking for confirmation or something extra to make them take the plunge.

Consider how people do internet searches:

1. First, most people start by looking for general solutions to a problem or need
2. Second, they go through the process of narrowing available choices to the best ones for them
3. Third they are likely to make the final choice on what they need, which could be just information, or it may be an actual product they want to buy.
4. At that point, they are probably seeking a last minute confirmation to give them the final impetus to make the purchase.

Thus, perhaps the most effective time to capture the buyer’s attention with your website or ad is when he is most ready to buy during the final confirmation phase. That way, you’d stand a really good chance to intercept or ‘snipe’ the sale provided you have a really compelling conversion page.   So, sniping success requires these key elements:

• A great money channel sniping target that is keyword specific
• A place to snipe from, your top ranked website or blog
• The weapon, your compelling conversion copy
• The ammunition, your unique selling proposition

See Google Cash Sniper review for an example of a well constructed sniper site.